Shemaroo Launches World Cinema DVDs news
Leading Indian home video brand Shemaroo Entertainment launched their World Cinema label on 10 December 2008, Wednesday at Versova Cinemax. Bollywood veteran film maker Subhash Ghai graced the occasion being the Chief Guest.
Shemaroo launched their first three World Cinema titles namely ‘˜Downfall'; ‘˜All About My Mother' and ‘˜Amen'.
The launch function was attended by actors, directors and who's who from the film industry, along with Shemaroo Entertainments Joint Managing Director Atul Maru and Director Hiren Gada. The launch was followed with a screening of the German film ‘˜Downfall', directed by ‘˜Oliver Hirschbiegel' which has won 14 awards.
The world cinema category is a sub-brand, under the umbrella brand of Shemaroo Entertainment. The launch of this sub-brand on 10 December 2008, will be followed with promotional activities of the forth coming Shemaroo World Cinema titles.
As a bonus material, the ‘˜Special Feature' section in all Shemaroo World Cinema DVDs will carry ‘˜Purple Patch' - selected short films made by students of the Subhash Ghai promoted film school Whistling Woods International Institute. The Institute will also create the content for the booklet that will be enclosed in all World Cinema DVDs. Shemaroo and WWI will also launch various promotional activities and events to promote World Cinema among the potential target audience.
Subhash Ghai, Chairman, Whistling Woods International said, ‘˜This is a fantastic initiative by Shemaroo. As movie sensibilities evolve among Indian audiences and they take a global outlook, there is a critical mass developing for all types of cinema. Shemaroo has taken the lead in making available global cinema easily to everyone who appreciates the same. As an International film institute, we are proud to be associated as a Knowledge Partner. Whistling Woods International regularly exposes our students to international cinema and has regular Master Classes with film-makers of international repute like John Landis, Leonard Goldberg etc. I believe such initiatives will help promote our understanding of various cultures and cinema styles thereby raising benchmarks of film-making in India.'
Added Hiren Gada, Director, Shemaroo Entertainment, ‘˜Shemaroo is excited to launch World Cinema to Indians. We have picked the finest world cinema titles from the best makers. To widen the reach of World Cinema, we have priced the DVDs reasonably, included Hindi subtitles and lots of other features - like the booklet and short films - through our tie-up with WWI as Knowledge Partner.
All the Shemaroo World Cinema films will be in the respective original language with English and Hindi subtitles and at an MRP of Rs. 349/ - each
