Sundance Institute has tied up with Kickstarter, a popular platform for crowd-funding creative projects for three years. Kickstarter will provide branding, educational, and promotional support to Sundance Institute alumni.
The Institute will curate alumni projects at Kickstarter.com and drive alumni and fans to support projects in various stages of funding. In addition, Sundance.org will showcase projects and interviews with artists on a monthly basis for even further reach.
To launch the collaboration, the first alumni workshops took place at the Sundance Film Festival this week, conducted by Kickstarter co-founder Yancey Strickler.
“Today’s media landscape presents opportunities for audiences and artists to connect in new and exciting ways. This program is a natural and much-needed extension of our mission,” said Keri Putnam, Executive Director, Sundance Institute.
More than 350,000 people have pledged over $30 million dollars to projects on Kickstarter since its launch in 2009.
Facebook will also offer Sundance Institute alumni advice, educational materials, and best-practices tips on how to build and engage audiences via the service.