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Shoreline Ent. picks up world sales rights of “Ishaqzaade at Toronto

By NewsDesk • Published on September 18, 2012

Yash Raj Films’ Ishaqzaade’s (Born to Hate … Destined to Love) world sale rights were picked up by Shoreline Entertainment after its screening at the City to City program of Toronto Film Festival.

Directed and written by Habib Faisal and produced by Aditya Chopra, Ishaqzaade stars debutant Arjun Kapoor and Parineeti Chopra in lead roles. Ishaqzaade released in India on May 11, 2012. The movie is a story about two people born to hate but destined to love. Rising from the ashes of hooliganism and small town clan wars, this is a love story of a passion ignited by hatred.

Shoreline Entertainment’s CEO Morris Ruskin said: “Of all the films produced in India this one really stands out and appeals to a worldwide audience. We are very excited to present it to the rest of the world.”

Yash Raj Films’ Head of International Operations, Avtar Panesar added: “TIFF was the perfect platform for us to showcase this film which started off as a small film in India but notched up a box office of $10 million. We are thrilled about our signing with Shoreline to take the film to and beyond the diaspora!”

With this development, worldwide fans needn’t wait any longer to follow the story of the Ishaqzaade’s as their turbulent journey unfolds in the often unrealistic and daunting political confines of rural India.

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