PVR Cinemas has come up with a new initiative called PVR Rare Film Club where an evening show on Thursdays will be devoted to screening of ‘alternative’ films. The inaugural PVR Rare Film Club screening will be Oscar nominated—Harishchandrachi Factory in Ahemdabad and Chennai on November 3, 2011.
The screenings will begin in Delhi and NCR at PVR Anupam Saket and PVR Ambience Mall from November 10. PVR Rare Film Club will next come to Mumbai in December.
Though it is called a Film Club, there is no formal membership for these screenings. Tickets will be available at normal rates at PVR Box-office or at www.pvrcinemas.com.
PVR Rare Film Club will not have any DVD screenings. It aims to bring rare films to the audiences as part of its plans for programming of alternative films.
“We are closely working with all the major studios like Paramount, Warner, Sony, Disney, UTV world movies and also with many independent producers and distributors to acquire content for screening at PVR Rare Film Club.” said Gautam Dutta, COO, PVR Cinemas.