National Film Development Corporation (NFDC) will now market documentaries made by Films Division (FD) in India and world over. A Memorandum of Understanding (MoU) was signed between Kuldeep Sinha, Director General of Films Division and Neena Lath Gupta, Managing Director of NFDC recently which will pave way for global reach of films made by Films Division.
NFDC which is already marketing Indian feature films in foreign market through platforms like International Film Festivals in Cannes, Berlin and Karlovy Vary will now extensively exploit the contents of FD productions in the global film market through major television net-works like PBS, Fox, Channel 4, BBC, NBC, Telemundo, ABC, 4 Music and Volksmusik.
With the experience of NFDC in the film/video marketing overseas and its strong tie-ups with leading channels and Indian film importers, it is expected that the Indian documentaries will reach out to overseas audiences. With FD offering a sizable number of films on topical subjects to independent documentary film makers, it is expected that it shall be able to meet the demand for exclusive India-specific content for niche audience, Indian as well as foreign, including the huge Indian diaspora.