New Wave Cinema must find its own market to revive and survive: Shyam Benegal
He asked the film fraternity in India to mull over how New Wave Cinema can be marketed: “Big businesses not only produce films, but they also distribute and exhibit the films, which the independent and small filmmakers are not capable of doing.”
Benegal stated that the era of multiplexes has made films a commercial venture and has made it difficult for individual entrepreneurs to promote their films.
He also lauded the Maharashtra Government’s initiative of obligating the multiplexes to screen one Marathi film a week and expressed hope that other states take measures to promote regional cinema.
Speaking about IFFI he said, “(At IFFI) you can watch world cinema at one place and it gives you opportunity not only to watch world cinema but our own films made in various languages.”