Features & Opinion

Hollywood’s David Freeman to conduct Screenwriting Workshop at FICCI FRAMES 2011

By NewsDesk • Published on March 19, 2011

A Screenwriting Workshop, “The Six Layers of a Great Film and Great Character” will be conducted by Hollywood’s renowned screenwriter David Freeman at the upcoming FICCI Frames 2011. FICCI FRAMES 2011, the annual convention of the media and entertainment industry, will be held through March 23-25, 2011in Mumbai.

A session on marketing Indian films abroad, “Gateways to the European Market” will be conducted by Juliane Schulze, Senior Partner, Peacefulfish , Germany. The session which will also include consultation, will involve detailed presentation on European film financing covering the core European markets (treaties, EU funding, national & regional funding, specialized funds and cash rebates.)

To register, visit http://www.ficci-frames.com/registration.htm.

Some other things of interest: (As stated in FICCI Frames Press Release, subject to change)

  • Making Cinema with Global Appeal: A Session with the Stalwarts

What goes into creating movies which appeal to a worldwide audience and can captivate countries together?

Keynote: Taylor Hackford, Film-maker & President, Directors’ Guild of America

Suhel Seth, Managing Partner, Counselage India in conversation with Taylor Hackford

Vijay Singh, CEO, FOX STAR Studios India

  • Film Marketing: International Distribution & Other Innovative Trends

A report on overseas marketing of films through the entire gamut of platforms available to the wired world and innovations in promoting celluloid through a range of options.

Moderator: Colin Burrows, MD, Specialtreats Production Company


Clare Wise, Executive Vice President, International Production, Universal Pictures International

Vikram Malhotra, COO, Viacom 18 Motion Pictures

Siddharth Roy Kapur, CEO, Motion Pictures, UTV

Shailesh Rao, Head, Media & Platform, Japan and Asia Pacific, Google

  • Challenges of Creating Animated Content from Asia Pacific for Global Distribution

This session will touch upon the subject matter of Asian animated content with regard to its relevance with a global audience. It will also discuss  new character brands and story flavours that the Asia Pacific region can contribute to the global content library and how content creators need to cater to the tastes of both domestic and global audiences while  maintaining a balanced approach. Co-production challenges within Asia Pacific as well as with global partners; what global distributors expect from content created within the Asia Pacific and the roadblocks therein along with a way forward will also be dealt with.


Ashish S. Kulkarni, CEO, Big Animation


Mark Eyers, Chief Content Officer, Turner Broadcasting System Asia Pacific, Inc

Frank Foster, Senior Director & COO, Maya Digital Studios

Agnes Li, Marketing Director, Golden Bridge Animation Studio

Munjal Shroff, Director & COO, Graphiti Multimedia Pvt Ltd

N R Panicker, Chairman, Accel Animation Studios

Geregory Ho, Vice President & General Manager, Animax Asia, SPE Networks Asia

Hiroshi Tsutsumi, Manager International Licensing, TV Tokyo Corporation, Japan

  • Digital Cinema: The Way Ahead for the Indian Box Office?

Is the growth of digital cinema leading to a resurgence in the Indian theatrical box-office? What impact will digital cinema finally have on the kind of content being created?


Atul Goel, CEO, E-City Entertainment (India) Pvt Ltd

Keynote: Kent Novak , Senior VP, DLP Products, Texas Instruments


Larry O’Reily, Executive VP, Theatre Development, Imax Corporation

Senthil Kumar, Co-founder, Real Image Technologies

Kapil Agarwal, Joint Director, UFO Moviez

  • VFX Keynote: Michael Fink

Oscar winner and VFX guru, Michael Fink, takes us through the marvels visual effects produce and unlocks the mysteries behind modern 3 D VFX shots.

  • VFX Keynote: Charles Darby

“ Global Film Making- How the VFX Industry is changing how we make films”

Subject would cover creation of films across multiple locations, outsourcing, creative challenges and the fast changing vfx industry that builds up companies and destroys them just as quickly. This would cover the western and Indian markets in particular.

  • VALUING 3D CONTENT: Movies, Television and Games

3D in movie production, theatre conversions, TV content and games is the buzzword in the entertainment industry currently. However, at the end of this three dimensional tunnel, will there be a positive rate of return on investment in this upcoming business? This panel will explore the economics of 3D and why the industry is ready to let so much ride on its back. Can 3D breathe new life into the DVD and BluRay market? Will consumers adapt to 3D TV and where will games, portable devices and laptops figure in the 3D pie?



Steve Santamaria , Director, Visual Computing DevRel , Intel Corporation

Vikram Bhatt, Film-Maker

Martin Mulligan , Sales Director, Quantel

Michael Fink, VFX Supervisor Hollywood

Dr Paul Salvini, Chief Technology Officer and Vice President, Canadian Operations, Side Effects Software Inc.

  • The Business of Film-Making

A magnified and wholesome view of the intricacies of making successful cinema. What are the essential factors, which, when mixed together, delivers that surefire hit?


Kaveree Bamzai, Features Editor, India Today


Anjum Rajabali, Script-writer

Bill Bennett, Film-maker, Australia

Leslie Udwin, Producer, UK

Shibani Bathija, Film-maker

Shyam Benegal , Film-maker

Ramesh Sippy, Film-maker

  • Decoding The Magic: The 11 Techniques that Make Pixar Films So Successful

Pixar films delight, entertain, and move both children and adults.  Although every Pixar film is different, we can sense there must be some secret ingredients they share in common.   David Freeman is going to lead us to the glowing, hidden heart of Pixar’s magic.  He’ll reveal the secret techniques that make Pixar’s films so spellbinding, fun, and stirring.

By David Freeman, Screenwriter, Animator & Game Developer

  • Market Research for Indian Cinema: Gut Feel vs Market Realities

In the West, there are agencies involved in every process and stage of film making but Indian movie makers still show reluctance towards market research/TG testing/title testing etc prior to movie production/release and rely on their gut feel and experience. A healthy debate between believers and non-believers.


Mr Vivek Krishnani, Head, Distribution, Marketing and Syndication, Fox Star Studios


Farshad Family, Managing Director,Nielsen Media, India Region

Siddharth Roy Kapur, CEO, Motion Pictures – UTV

Sidhartha M Jain, Founder & CEO,  iRock

Jaideep Sahni, Script-writer

Sudhir Mishra, Film-maker

Ram Mirchandani, Chief Creative Officer, Eros International

  • Animation  Co- productions with  International Markets & Emerging Opportunities

This session will touch upon the global trends in co-production and specifically focus on the present status of Asia Pacific vis-a-vis global co-productions, hurdles and roadblocks therein. It will also discuss treaties and partnerships among Asia Pacific content creators to tailor regional content with global appeal and the way forward to attract global co-producers to content from Asia Pacific.


Tapaas Chakravarti, Chairman & CEO, DQ Entertainment Ltd

Panel :

Bob Last, Animation Producer, Scotland

Johnchill Lee, Executive Director, ASIFA (Association of International Film of Animation), Secretary General of ASIFA CHINA &  Deputy Secretary General of China Animation Association

Joan Vogrlesang, President & CEO, Toon Boom Animation

AK Madhavan, CEO, Crest Animation

Philip Jacot, Head of Co-productions, Eurovision TV

Kamil Othman, Vice President of Creative Industry Strategy & Policy, Mdec

Stephen Davis, President, Hasbro Studios

  • Successful Film Content for the Future: Rise of the Debutants

Successful young debutant filmmakers and artistes open up about their struggles, journeys and destinations.


Karan Johar, Co-chair, FICCI Entertainment Committee

Panel :

Kiran Rao, Film-maker

Abhishek Sharma, Film-maker Habib Faisal, Film-maker

Vikramaditya Motwane , Film-maker

Ranvir Singh, Actor

Sonakshi Sinha, Actor

Maneesh Sharma, Film-maker

  • Cinema & the Digital Consumer

This session will deal with how technology, content & services establish next level of consumer entertainment experience for cinema lovers.


Ralph Simon, Founder & President, MEF, Americas


Neeraj Roy, CEO, Hungama Digital Entertainment

Rajesh Bahl, Chief Digital Officer – Eros International Media

Peter Castaldi, MD, PackScreen, Australia

Ravi V Velhal, Global Content Policy Strategist, Intel Corporation

Gurinder Singh Sandhu, Head, Marketing, Tata Docomo

Harish Dayani, CEO, Moser Baer Entertainment Ltd

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